Point B

Point B is a consulting firm specializing in business transformation and technology services. As Art Director, I led the in-house creative team responsible for Point B’s visual identity including client-facing content (sales decks and pitch materials), external campaigns (advertising, social campaigns, etc), internal assets (training materials, photoshoots, and holiday cards), and everything brand-related (rebrands, sub-brands, etc). Every visual piece passed through our team, ensuring a consistent, modern identity that supported the firm’s growth and positioned Point B as a trusted leader in the industry.