Meany Center for the Performing Arts at the University of Washington brings innovative performances that stimulate cultural exchange, public engagement, and learning through the arts. As Meanyβs Design & Content Coordinator, my goal was to create a brand presence that successfully and memorably captured the organizationβs mission: using the power of art to create positive change in the world. Each season, I developed a unique visual identity that stretched across every performance that season, including overall branding,subscription campaigns,event signage, advertising, motion graphics, and artist support. The consistency and creativity we infused into every touchpoint created an elevated audience experience, both in-person and online.
